Privacy
Privacy and cookies.
Short version: no ads, no selling data, and no analytics unless you click Accept.
Last updated: 30 October 2026
Who is responsible
This site is run by Cordarro Gordon, trading as Midscale, Stockholm, Sweden. For anything about your data, email info@midscalemedia.com.
What happens if you click Reject, or nothing
The site works normally. No analytics scripts load, and no analytics cookies are set. Your choice is saved in your browser’s local storage (key midscale_consent) so you aren’t asked again on every page. It stays on your device and is never sent to me.
Like any website, the hosting provider (Netlify) handles basic technical data such as IP addresses to deliver pages and keep the site secure.
What happens if you click Accept
I load two analytics tools. I use them to understand which pages and posts get read, how far people scroll, and which buttons they click, so I can improve the site.
| Tool | What it does | Cookies |
|---|---|---|
| Google Analytics 4 (Google Ireland Ltd.) | Page views, scroll depth, button and link clicks, how visitors found the site. Google Analytics doesn’t log or store IP addresses for visitors in the EU. | _ga, _ga_* (up to 2 years) |
| Microsoft Clarity (Microsoft Ireland Operations Ltd.) | Heatmaps and session replays showing clicks, taps and scrolling. Text you type into fields is masked. | _clck (1 year), _clsk (1 day), plus Microsoft cookies such as MUID and CLID |
No ads are shown here, and ad-related storage stays switched off even when you accept. I don’t sell or share data with anyone else.
Legal basis and transfers
Analytics runs only with your consent (GDPR Art. 6(1)(a) and the Swedish Electronic Communications Act). Google and Microsoft may process data in the United States. Both are certified under the EU–US Data Privacy Framework.
How long data is kept
Google Analytics data is kept for up to 14 months. Clarity keeps recordings and heatmap data for the periods Microsoft sets, currently up to about 13 months.
Changing your mind
Use (also in the footer) at any time. Rejecting after accepting switches analytics off and removes its cookies from this site.
Your rights
You can ask for access to, correction of, or deletion of your personal data, and you can object to or restrict processing. Email info@midscalemedia.com. You can also complain to the Swedish Authority for Privacy Protection (IMY).
Emails and calls
If you email me or book a call, I use your name, email and what you send only to reply and to do the work you asked about.