Midscale blog
Notes on shipping AI-built products.
Practical writing for founders taking a Lovable, Bolt or Cursor prototype to real users: UX, design, launch and the boring parts that decide whether people stay.
- · 8 min
Teardown: a real credit company’s website, and how to make a price easy to trust
Fairlo is a real Swedish credit company that promises you’ll always know what it costs. Its website states the interest rate four different ways and hides its calculator halfway down a sub-page. Here are six fixes for any business that sells on price and trust, and an unsolicited concept built only from Fairlo’s own content.
- · 6 min
Teardown: a real dental clinic’s website, and what patients actually need from it
Ramstenkliniken is a real dentist on Södermalm in Stockholm. Its homepage opens with placeholder text, booking is hidden, and the phone hours disagree between pages. Here are six fixes, and an unsolicited concept built only from the clinic’s own content.
- · 4 min
AI can judge a person in minutes. Here’s where it should slow down.
A 27-second look at Talkround, a concept redesign of a real AI-built hiring tool, and what it takes for an AI that scores people to show its work and leave the final call to a person.
- · 4 min
Your landing page is the first interview your product ever does
A 28-second scroll through Talkround’s landing page, a concept redesign of a real AI-built hiring tool, and how a page can explain an AI product by showing it at work instead of making claims.
- · 9 min
Teardown: 8 fixes for an AI-built booking platform’s landing page
A free before-and-after teardown of a real AI-built appointment booking platform: eight things that cost sign-ups, and a redesign that shows the product instead of big numbers.
- · 8 min
Teardown: 7 fixes for an AI-built fintech landing page
A free before-and-after teardown of a real AI-built cash flow app’s landing page: seven problems that cost signups, and the redesign that fixes them.
- · 11 min
Teardown: 8 fixes for an AI-built hiring tool’s landing page
A free before-and-after teardown of a real AI-built interview screening tool: eight things that cost trust, and a redesign that shows how the AI decides and who stays in charge.